Urban Choices Data Governance & Content Policy
Urban Choices is committed to the ethical, transparent, and lawful collection, curation, and publication of data relating to the South African Furniture Industry. This Data Governance & Content Policy outlines how product, manufacturer, and subscriber information is sourced, managed, published, and protected on the Urban Choices platform.
1. Purpose of this Policy
The purpose of this policy is to:
Ensure that all data published on Urban Choices complies with applicable laws, including the Protection of Personal Information Act, 2013 (POPIA), the Electronic Communications and Transactions Act, 2002 (ECTA), and the Copyright Act, 1978.
Provide clarity to manufacturers, suppliers, and sales professionals on how data is collected, curated, and used.
Reinforce Urban Choices’ role as a neutral, ethical, and service-driven publication for the South African Furniture Industry.
2. Data Sources
Urban Choices publishes only data that is publicly available or explicitly provided for publication.
Primary Sources Include:
Manufacturer and supplier websites (product pages, catalogues, press releases, technical specifications).
Publicly available datasets, such as government or industry reports relevant to the sector.
Content directly submitted to Urban Choices by manufacturers, suppliers, or stakeholders for promotional or informational purposes.
Urban Choices does not collect or publish confidential, proprietary, or restricted information without the explicit written consent of the owner.
3. Data Collection Principles
Urban Choices adheres to the following principles when collecting and managing content:
Transparency: All published data is traceable to its original public source.
Accuracy: Product information is reproduced faithfully and without alteration, except for formatting, categorization, or standardization.
Neutrality: No product or manufacturer is given preferential treatment. Urban Choices acts as a platform, not a promoter.
Respect for Ownership: Manufacturers retain ownership of all their intellectual property. Urban Choices merely republishes data already made public by them.
4. Content Curation & Publication
Data is structured and standardised to ensure consistent presentation across product categories, catalogues, and search functions.
Where discrepancies or outdated information are identified, Urban Choices updates content based on the latest publicly available sources.
Manufacturers may request corrections, updates, or removal of their data at any time by contacting content@urbanchoices.co.za. Such requests are actioned promptly.