Acceptable Use Policy

Urban Choices Acceptable Use Policy (AUP)

This Acceptable Use Policy (“Policy”) governs the use of the Urban Choices digital platform, including its website, data services, and any related tools or features (collectively referred to as “the Platform”).

By subscribing to, accessing, or using the Platform, you agree to comply with this Policy and all applicable laws, including but not limited to the Protection of Personal Information Act, 2013 (POPIA), the Electronic Communications and Transactions Act, 2002 (ECTA), and the Copyright Act, 1978, as well as general principles of fairness, respect, and professional integrity.

1. Purpose of Urban Choices

Urban Choices exists to support and strengthen the South African Furniture Industry by providing verified sales professionals with organised access to publicly available product and manufacturer information.

All data published on the Platform is sourced exclusively from publicly accessible manufacturer or supplier websites or other openly available sources. Urban Choices does not claim ownership of this information and acts solely as a curator and digital publisher in service of industry transparency, accessibility, and growth.

2. Acceptable Use of the Platform

Users and subscribers are expected to use Urban Choices responsibly and ethically. The following principles apply:

You may:

  • Access and use the Platform for legitimate business or professional purposes within the South African Furniture Industry.

  • Browse, search, and interact with product listings and manufacturer information in accordance with your subscription permissions.

  • Submit contact or supply requests only where relevant to your business activities as a validated sales professional.

  • Share or reference information from the Platform for professional use, provided that attribution to Urban Choices is maintained.

You may not:

  • Copy, scrape, download, or reproduce substantial portions of the Platform or its content in any automated or manual way.

  • Misrepresent your identity, affiliation, or authority when subscribing, accessing, or interacting with the Platform.

  • Use the Platform to solicit, advertise, or distribute unrelated or competing services without written permission.

  • Attempt to gain unauthorised access to any part of the Platform, its databases, or other user data.

  • Manipulate, alter, or misrepresent product information or manufacturer data displayed on the Platform.

  • Engage in any activity that may harm Urban Choices, its subscribers, manufacturers, or the broader industry ecosystem.

3. Data Integrity and Protection

  • All personal data collected is handled in full compliance with POPIA.

  • Subscriber information is used solely for the purpose of verification, engagement logging, and communication related to the Platform.

  • Urban Choices does not sell or disclose personal or business data to third parties without explicit consent, except where required by law.

  • Sales requests are logged strictly for analytical and operational purposes to monitor product engagement trends.

4. Intellectual Property and Copyright

  • All trademarks, logos, and proprietary design elements on the Platform are the property of Urban Choices or its licensors.

  • Manufacturer and supplier product data remain the intellectual property of their respective owners.

  • Urban Choices acts as a publisher of publicly available data, not a rights holder. Any manufacturer wishing to update, modify, or remove published data may submit a written request to Urban Choices.

5. Accuracy and Responsibility

Urban Choices endeavors to ensure that all information published is accurate and up to date. However:

  • The Platform provides data “as is” and does not guarantee completeness, accuracy, or suitability for any specific purpose.

  • Subscribers and users remain responsible for verifying product details and supplier terms directly with manufacturers prior to purchase or representation.

6. Enforcement and Violations

Urban Choices reserves the right to:

  • Suspend or terminate user access in the event of policy violations.

  • Remove any content, request, or account deemed inappropriate or inconsistent with this Policy.

  • Cooperate fully with law enforcement or relevant authorities in investigating potential misuse.

7. Reporting Misuse

If you believe this Policy has been violated or wish to request a correction or removal of information, please contact Urban Choices at:
compliance@urbanchoices.co.za

All reports are reviewed promptly, and corrective actions are taken where appropriate.

8. Policy Updates

Urban Choices may update this Policy periodically to ensure compliance with evolving legislation or operational changes. The most current version will always be available on the Platform. Continued use after any updates constitutes acceptance of the revised terms.

In Summary

Urban Choices is a trusted, transparent, and ethical digital publication built to serve the South African Furniture Industry.
By using the Platform, all users agree to conduct themselves with integrity, respect, and professionalism, ensuring that Urban Choices remains a credible, sustainable, and valuable resource for all stakeholders.